Internews is looking for the services of a communication/digital marketing agency to amplify the Audiovisual Council from the Republic of Moldova’s messages on social media networks and improve its audience reach.
The vendor is expected to provide the following services:
- Social Media Strategy Development:
– Develop and follow a social media strategy aiming to increase the presence and awareness of the AVC’s work. The strategy should include: a detailed strategic approach for digital communication, key messages, audience analysis and segmentation, communication objectives and performance metrics, platform-specific engagement strategies, optimization methodology, alignment with AVC’s institutional communication goals, etc.
-Design and develop appealing visual templates in line with the latest trends following social media policies and guidelines. - Social Media Content Management – Facebook, Instagram, and LinkedIn
– Plan and schedule weekly posts across all three social media pages, with a mix of formats that drive high audience engagement.
– Create and configure advertising campaigns on social media pages by posting at least 4 posts per week reflecting the institution’s day-to-day activity/achievements. The AVC’s team will produce the raw content (texts, unedited photos & video, visuals).
– Adjust social media content for each platform, when appropriate.
– Manage social media accounts, including posting, coordinating, and responding to comments, filtering spam comments, and engaging with followers.
– Monitoring social media performance using analytics tools (e.g., Facebook Insights, Instagram Insights, Meta Business Suite, Facebook Ads Manager, LinkedIn Analytics, etc.) to track key metrics such as audience reach, engagement etc.
– Make real-time adjustments & optimisations based on feedback and data.
– Prepare weekly performance reports for the AVC team. Also, prepare a final report to be presented to Internews – it should be a summary of all activities implemented, and results achieved, as an analysis of the results against the goals set in the strategy, during the whole contractual period. - Strategic Sponsorship – META (Facebook and Instagram)
– Propose materials suited for paid ads based on ad performance tracking and optimization (track key metrics of the campaign).
– Sponsor at least 2 posts per week reflecting the institution’s day-to-day activity/achievements, with a minimum of 40 EUR per week.
– Ad creative development (image ads, video ads, carousel ads, event ads, etc.).
The services are expected to be provided from January 16, 2025, until October 15, 2025.
Here you can find Technical and Financial Proposal and Request For Quotes document with the full details of the request, including the scope of work, requirements, and submission guidelines.
Interested parties are encouraged to submit their offers to IN-Chisinau@INTERNEWS.ORG by December 15, 2024, 18:00, local Chisinau time.